Link building has always been important to a website’s SEO, but now more than ever, the practice is about engagement and relationship building. As Google’s machines get smarter, they can realize when links are disingenuous, and then stop giving those links as much credit in their SEO formula.
That’s why it’s crucial to build relationships with people before asking for a link. It isn’t easy, but nothing worth having ever is. To build relationships with potential linkers, start with engaging on their platform — blog, website, social media, etc. This shouldn’t be hard since anyone you’re reaching out to for links should be writing/producing content you’re interested in. Guest posting is also an important way to cultivate links and relationships. Because guest posts are give-and-take (you’re giving content and taking a link), others are more likely to work with you in the future. And, if you have the ability, try to meet people in person. Reach out to get coffee or meet over lunch. It can be intimidating to meet people offline in the digital age, but it could lead to a very beneficial relationship down the road.
Paying for links and leaving links in comment sections is a thing of the past (the very, very long ago past). Search engines are smarter than that now, and they are increasingly looking for genuine links and relationships between link givers. Put in the time to build relationships with people in your online community, and the links will come organically.
For help growing your link building community, look no further than Cabedge. With years of experience in SEO, Cabedge can help you come up with a personalized strategy and link building plan to help improve your organizations SEO.