Entries by JJ Rosen

How to Generate More Organic Traffic

There are a variety of ways to bring traffic to a website, but the best and most sought after is organic traffic. Organic traffic is traffic brought to a website through any means other than paid traffic — people find a website through a search engine or type it into the URL bar. 1. Use […]

Top 7 Reasons to Hire a Digital Marketing Firm

It’s 2018, and digital marketing is more important than ever. Digital marketing is marketing taken to the digital world. Digital marketers analyze data and trends to connect with target audiences. They determine goals and develop data proven strategies to reach those goals. Digital marketing agencies can handle everything from logo and brand development to search […]

6 Reasons Your Company Needs a Style Guide

You’ve licensed your company. You’ve worked with your first clients. You’ve got your name out to friends and family. Now what? Now, it’s time for a style guide. Style guides are utilized by organizations that want to keep a consistent brand and portray a consistent image to the public. Style guides incorporate branding information like […]

5 Things to Avoid for Good SEO

Search Engine Optimization feels like this mystical world that needs to be uncovered layer by layer. There’s really not that much to it — create good content and utilize the tools available to you to make sure your content is seen — but still it seems like there are 40 new articles coming out each […]

7 Tips to Making the Most of Your Typography

Typography can make or break your design. The difference between Arial and Verdana may not seem that important, but at the end of the day, readability, adaptability, and functionality are crucial when it comes to the fonts you choose. Fonts can serve as an extension of your brand personality and elevate your website design to […]

How To Use Social Media as a Business

The early 2000s were a time for social media emergence. Platforms like MySpace, Facebook, and Twitter gained prominence, while YouTube was in its early conception. Then came platforms like Instagram, Vine, Tumblr, Spotify — the list really could go on and on. People have hopped onto these platforms left and right, but brands have been […]