The Basics of Google AdWords

Cabedge is a dedicated design and digital strategy organization. Having one foot in each world, Cabedge employees have a pretty good grasp on how to make your website beautiful and functional and how to promote it to the World Wide Web. Google AdWords is a handy tool that can be used to promote organizations for an adjustable fee.

What is Google AdWords?

Google AdWords is a way for companies and organizations to advertise online to connect with customers through the Google Network. AdWords makes it easy for businesses to set goals and budgets and connect with intended audiences to increase awareness of a product or service or to increase sales. Google AdWords has a bunch of features and services that patrons can use to better promote their organizations. Let’s take a look at some of those now:

• AdWords Express: Automates managing keywords and ad placement for businesses to make AdWords management easier.
• Google Partners: Allows users to become certified in Google AdWords. Certification is not necessary to use Google AdWords, but it teaches the fundamentals and best practices of the tool to help users utilize it best.
• Remarketing: Enables businesses to show advertisements to users that have previously visited their website. Remarketing allows users to further segment audiences to better display advertisements.
• Ad Extensions: Google AdWords allows for a variety of extensions that can be added to a business’s ad to better serve it’s consumers. Some extensions include a clickable phone number, the ability to leave reviews, price displays, and more.
• Keyword Planner: Estimates the amount of traffic per-month for selected keywords and offers alternatives.

Benefits of Using Google AdWords

Google AdWords is not required to run a successful business, but it does help at the end of the day in attracting new and existing customers. Here are some of the biggest benefits of using Google AdWords to promote a business online.

• It’s measurable. The biggest benefit to advertising through Google AdWords is that it is completely measurable with price-per-click metrics. Businesses can accurately attribute consumers actions to AdWords campaigns.
• It’s flexible. Businesses can make AdWords applicable to any need. Users can easily add extensions (talked about previously), specify keyword matches, narrow the audience scope for an ad, and more.
• It pairs well with SEO. While businesses can’t just completely forget about SEO, AdWords works alongside SEO to improve engagement and reach. It’s not a quick fix to get more sales, but AdWords will inevitably reach a wide range of people for a cost.

AdWords can’t do all the work for you, and it shouldn’t, but it does have it’s positives when it comes to engaging a target audience.

Cabedge prides itself on its knowledge of SEO and Google tools, including AdWords. If you’re looking for help starting or managing your AdWords campaign, look no further. Reach out to Cabedge today to talk about your goals.