How to Generate More Organic Traffic
There are a variety of ways to bring traffic to a website, but the best and most sought after is organic traffic. Organic traffic is traffic brought to a website through any means other than paid traffic — people find a website through a search engine or type it into the URL bar.
1. Use the power of social media.
Twitter, Facebook, Snapchat, Instagram, Pinterest — the options are endless when it comes to using social media. In a social media dominated world, it’s important to get involved with the platforms that suit your organization the best. Not only is it important to get on those platforms, but it’s important to use them to interact with clients or consumers. Social media has the power to help individuals form relationships with one another to then improve reach of blog posts and information even more.
2. Enhance your SEO.
SEO is a monster to master. There’s so much that can be done, but the most important thing is to be consistent with your efforts. There are big things you can do with SEO and there are small things you can do. You can improve your SEO dramatically by using Google’s Keyword Planner. This tool helps you determine what people are searching to find the information they are looking for. You can also do things like write meta descriptions, adjust the alt text of your images, and link to internal content with creative anchor text. The options are endless when it comes to improving your SEO – it just matters if you want to start big or small.
3. Host a contest.
A contest can be hosted on social media or on your main website. You can give out a large prize or a small prize. You can give out one prize or multiple prizes. Really, there is no limit on the options available when hosting a contest. The important thing about a contest is to engage your audience. They should be giving something to you (engagement with your website or your social media profiles) while you’re also giving something to them.
4. Utilize video.
Users love consuming video. It’s an easily digestible form of content that can be chockfull of information for users. Also, if your consumers are used to seeing long-form written content, a video can spice things up and re-attract people to your website. Adding video, especially auto-play video, can make your website more engaging, ensuring users stay there longer and in turn improve our SEO.
5. Write long-form content.
Long-form content (typically a piece over 1,200 words) has the ability to elicit higher engagement from consumers. Because long-form content is focused on providing valuable information on a specific topic, it is more likely to draw the attention of readers. Long-form content is more likely to get into the specifics of a topic than a 500-800 word piece, which means more keywords can be found within the content to rank for.
6. Create relationships with other organizations.
Don’t think of them as competition, think of other organizations as potential promoters. You see it all the time in the blogging world — people working with others in their industry to promote one product or another.
7. Write eye-catching headlines.
Headlines are the first piece of text someone sees about a story. It’s the hook that should reel someone in to click on a link. If you focus a little bit of effort on perfecting the headline of a piece of content, you are sure to attract more consumers as well as improve your SEO at the same time.
8. Utilize email marketing.
Email marketing is highly overrated these days. It’s the one bit of content you actually own that can benefit you. It’s a direct connection between you and a consumer. Using email can be tricky — you don’t want to overwhelm your consumer with a ton of emails which could lead to them unsubscribing, but you want to utilize this chain of communication to best serve your organization. Stick with zippy emails that engage but don’t overload. Offer special access to information/deals. Keeps them around so they actually want to engage with your information.
9. Build a community.
Through the power of the Internet, the world feels a lot smaller these days. It’s easier for people to connect, especially over brands or companies. There are Facebook pages for people who have certain hobbies, forums for people to discuss their favorite movies, and there can be a place for your organization to connect with consumers and have consumers connect with each other. Allowing for comments and conversation means a place for connection, just make sure to set rules and guidelines (like respect all opinions) if you’re going to make commenting a big part of your outreach.
10. Guest blog and ask for a guest blog in return.
Guest blogging is not dead. Guest blogging is alive and well, and your website might benefit from it. First of all, if you’re not blogging, you should start. Blogging is a great way to consistently create content and connect with consumers. Second of all, blogging is a great way to collaborate with other people in your market, or not in your market. Branch out by getting a guest post from someone in a totally different sector and contribute to their blog yourself. By branching out, you’ll reach a whole new potential market and therefore increase your organic traffic.
Driving more organic traffic to your website can be hard, but it’s not impossible. It takes a little more time and whole lot more effort, but anyone can do it. If you’re looking for help in gaining more traffic through organic methods, contact Cabedge today! With a team of SEO and online traffic experts, we are sure to have someone that should be able to help you reach your goals.