Top 5 Website Features You Need to Promote Your Company
Starting a website can be intimidating — There are so many elements to incorporate and platforms you can use to launch your web presence. Where to start? Before you shell out thousands of dollars to design a custom website, start with the basics. Think about your branding, your company goals, and your mission. How are you going to translate that to a website? Check out these five basic website features that every site should have (and might be missing).
1. A beneficial menu.
Arguably one of the most important things about your website is your navigation. It’s important for people to be able to travel on your website organically (by clicking on links), therefore, you should make it as easy as possible. Your menu should be focused on helping the people who are visiting your website find the information they need. It should be straight-forward and easy to digest.
2. A well fleshed-out about me.
Skip the jargon and talk about what your company really does! It’s important for people that are coming to your page to be able to understand exactly what you do, even if it’s incredibly complicated. Try to summarize what your company offers to consumers in one or two sentences with simple language. Make sure to talk about where you’re located, how long you’ve been in business, how many people are involved in your organization and your overall goals.
3. A clear contact page.
Help people get in contact with you! This is arguably one of the most important aspects of your website because you want people to be able to get in contact with you easily for questions and business opportunities. Make sure to put your preferred form of contact information as well as all other methods of reaching out to you. Phone, email, fax, and physical location are some of the ways people can reach out, but don’t be afraid to think outside the box and include a contact form or your social media links.
4. Social media links!
Speaking of social media links… Help people that come to your website find you on other platforms! Similar to having a clear contact page, including links to your social media allows users to find you on multiple platforms. It makes it easier for people to keep up to date with your business and furthers the relationship past a simple website visit. If people follow you on social media, you are more likely to stay at the forefront of their mind, and therefore, hopefully, make more sales and connections.
5. FAQ page/search bar.
This is especially helpful if you work in a confusing industry or have a lot of competition. It will help visitors answer their questions faster, and it will make them feel more confident and comfortable working with your organization. The search bar function is only important if it actually works and benefits the user. If a search function isn’t necessary for your website, invest in creating an FAQ page. Make sure to include actual questions people may have, and don’t just rehash your about me.
Looking for help to take your website to the next level? Contact Cabedge today! Our team of website designers and content strategists can help you flesh out your design and make sure you’re catering to your consumers needs.
