Our Strategy

How We Knock Your Goals Out of the Park

WE MAKE YOUR BUSINESS GOALS OUR PRIMARY OBJECTIVE.

GOAL DISCOVERY

We love it when a plan comes together, and the first step is to understand your goals. We begin by gathering information about your audiences, brand standards, company needs and more. This first step determines the rest of the journey. Once we understand your needs, we can focus on how to make it happen.

INFORMATION ARCHITECTURE

Just like a structural architect designs a building framework, an information architect crafts a scheme for data and messages. Creating things like sitemaps and content outlines makes for a strong foundation for the rest of your project. We also take a detailed look at what keywords and search phrases make the most sense to include in your website content to ensure Google and other search engines take notice and get you the highest search rankings.

PROJECT MANAGEMENT

Without project managers, our lives would be a mess. We rely on them for keeping projects within scope, on time and on budget. Our processes are lean and efficient, thanks to our team of project managers.

USER EXPERIENCE

It's been said that people don't buy products and services; they buy experiences. We believe in this principle, which is why we put forth a great amount of effort to think like your site users in order to make it the best experience for them. It’s our job to make sure your audiences can easily and intuitively use the tool we design so they can accomplish their own goals. We love making the complicated seem simple.