SEO (Search Engine Optimization) & Reputation Management
White Hat SEO
Google, Bing and Yahoo are the only real search engines that matter anymore, and we know that they look for two main things, one of them being websites that deliver compelling and unique content on a consistent basis. So if you’re looking to rank high on Google for your desired keywords relevant to your business, remember those two words – compelling and consistent – when it comes to delivering content. Of course, meta data and search engine page titles are part of the on-page SEO equation, but building and implementing a true, long-term content strategy is what we’re after for our clients.
Social Media Management
The other main thing that the Google algorithm looks for when deciding which websites to give the highest SERP (search engine results page) placements to is popularity. The Alexa ranking is one indicator, but how do you become popular? Well, Panda and Penguin updates have and will continue to make it extremely risky to fake popularity, so one solid way is to cultivate a true social media following. The benefits from doing so far outweigh simply getting ranked high on Google. If you can engage your audience and create a community of advocates by posting consistently transparent thoughts, you can facilitate activity to cross-promote your website and build your brand online using tools like Twitter, Facebook, Pinterest, Google+, LinkedIn and more.
Digital Public Relations Distribution
We know that when it comes to linkbuilding, one backlink on a quality website that is relevant to your content and brand will provide infinitely better value to not only your business, but also to your Google results than 50,000 links purchased on link farms. No, seriously. Our experience in public relations, journalism and story-pitching is utilized in our SEO strategy through a comprehensive digital public relations distribution plan customized to each of our SEO clients.
Google Analytics Analysis
All of your business decisions should be research-driven. Marketing is not simply trial and error. It’s trial, testing, analysis, error, trial and then success…then success again…then success again, and so on. Simply put, as part of our SEO Services, we teach and coach Google Analytics, and provide ROI analyses on a monthly basis to not only show value, but ultimately help make the right decisions to move your business forward.