Entries by Allen Willis

Rethinking a necessary evil: Three things digital marketers can learn from the NBA Playoffs

If you’re a basketball fan, maybe you’ve noticed feeling less compelled to flip channels during the game in recent months. Or maybe you’re finding the ubiquitous “TV timeout” (an opportunity you once used to abandon the game for an expedition to the fridge) a little more absorbing than it was in years past. Well, there’s […]