We’ve developed a skill set which allows us to take projects from concept to launch.
We love it when a plan comes together. So, the first step is creating a plan. We begin by gathering information about your goals, audiences, brand standards and other key information about your business. This first step determines the rest of the journey. Once we all realize what you need to do, we focus on getting it done.
Folks who manage projects are often the unsung heroes. Much of our work can be intensely complicated with multiple producers, assets and stakeholders. We’ve designed lean and efficient processes and utilize project management tools to keep projects on scope, on time and on budget. We could call them the Taskmaster-Counselor-Cheerleader-Foreman-Field Commander of the project. It’s just easier to call them Project Managers.
Sounds kind of boring, doesn’t it? Fortunately, we’ve got some geeks who actually think it’s fun (bless their hearts). But, there’s no doubt that it’s important. Just like a structural architect designs a building framework, an information architect crafts a scheme for data and messages. Creating things like sitemaps and content outlines make for a strong foundation for the rest of your project. A detailed look at what keywords and search phrases make the most sense to include from a search engine optimization standpoint is also a big part of this phase.
We know that no one really buys a product or a service; they buy experiences. We put forth great effort to think like the users of your website or other communication tools. Users have goals too; it’s our job to make sure your audiences can easily and intuitively use the tool we design. We love making the complicated seem simple. Now, if we could only get a chance to redesign our cable TV remote controls.
Copywriting is more than just writing something with proper grammar and punctuation. Those are important; but what you need to say and how you should say it are critical to any project. Whether presented on the Web, in print or in some other medium, crafting messages that fit the voice of your brand and lead readers to accomplish your goals are essential. Our copywriters aren’t simply word technicians; they’re message designers.
If you’re one of those people who can’t draw a straight line with a ruler you’ve probably been a bit jealous of talented illustrators. Many of us here know how you feel when we watch our illustrators work. Sometimes it seems like sorcery. Original illustrations do more than just make your project look unique and professional; well-crafted illustrations communicate concepts simply and quickly. So, you can put down that ruler; our illustrators are ready and willing.
Pssst! Want to know a secret of the Design world? It’s something that every graphic designer knows can make their work look even better. You have to promise not to tell anyone else, but here it is: get a great photographer. Having professional photography raises the quality and effectiveness of almost any project. We could continue to tell you how much great photography is worth, but it would take at least 1000 words.
Audio & Video
The Web has come a long way from simply being a method of displaying print work electronically. Audio and video has become so ubiquitous with online experiences that users tend to expect them now. We’re always eager to use these powerful communication tools in projects. And the creative producers we work with have never failed to amaze both our clients and their audiences.
SEO (Search Engine Optimization) & Reputation Management
White Hat SEO
Google, Bing and Yahoo are the only real search engines that matter anymore, and we know that they look for two main things, one of them being websites that deliver compelling and unique content on a consistent basis. So if you’re looking to rank high on Google for your desired keywords relevant to your business, remember those two words – compelling and consistent – when it comes to delivering content. Of course, meta data and search engine page titles are part of the on-page SEO equation, but building and implementing a true, long-term content strategy is what we’re after for our clients.
Social Media Management
The other main thing that the Google algorithm looks for when deciding which websites to give the highest SERP (search engine results page) placements to is popularity. The Alexa ranking is one indicator, but how do you become popular? Well, Panda and Penguin updates have and will continue to make it extremely risky to fake popularity, so one solid way is to cultivate a true social media following. The benefits from doing so far outweigh simply getting ranked high on Google. If you can engage your audience and create a community of advocates by posting consistently transparent thoughts, you can facilitate activity to cross-promote your website and build your brand online using tools like Twitter, Facebook, Pinterest, Google+, LinkedIn and more.
Digital Public Relations Distribution
We know that when it comes to linkbuilding, one backlink on a quality website that is relevant to your content and brand will provide infinitely better value to not only your business, but also to your Google results than 50,000 links purchased on link farms. No, seriously. Our experience in public relations, journalism and story-pitching is utilized in our SEO strategy through a comprehensive digital public relations distribution plan customized to each of our SEO clients.
Google Analytics Analysis
All of your business decisions should be research-driven. Marketing is not simply trial and error. It’s trial, testing, analysis, error, trial and then success…then success again…then success again, and so on. Simply put, as part of our SEO Services, we teach and coach Google Analytics, and provide ROI analyses on a monthly basis to not only show value, but ultimately help make the right decisions to move your business forward.
Your identity as a person is precious and critical. Your business’s identity is no different. Our graphic designers can craft new identities by creating logos, selecting color palettes, choosing typefaces and designing print collateral. We can also adhere to or grow your existing identity through information graphics, iconography, print pieces, email campaigns and web design. In the end, we’re not creating identity for you; we’re revealing it.
User Interface Design
Our graphic designers hold to a key philosophy: Art is meant to be viewed, whereas Design is meant to be used. This belief guides all of their work when producing the design of websites and applications. If we have become known for anything, it’s this. To clients and users, our interfaces are usually described as elegant, beautiful and intuitive. To our designers, it’s all in a day’s work.
BX is our abbreviation for Brand Experience. BX arises in a wide variety of settings when consumers search for, shop for, and consume brands. In our most successful projects, Cabedge examines how exactly consumers will experience your brand? Research drives our analysis and implementation of how a consumer’s brand experience affects his or her behavior. BX is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli. Such stimuli appear as part of a brand’s design and identity, packaging, communications, and environments.
It’s this type of programming that turns a flat graphic design into a working web page or application. We’re extremely picky about our CSS/HTML standards so our clients can be sure that their users will experience websites and applications exactly as intended. We ensure that functions work on all types of browsers just as they should to the best level available.
This type of programming could also be called “background” programming since much of it is never seen by a user. If your site requires a Content Management System (CMS), special functions with data, ecommerce or integrates with other systems, you’ll be needing it. To put it simply, this type of development is all about problem solving. We solve them so you won’t have to.
Rumor has it that one in three Americans has a smartphone; you’re one of them aren’t you? Even if you’re not, plenty of your audience members are. That’s why it’s so important to make sure your websites can be viewed with mobile browsers. We’re ready to make sure your audience can get what they need at a desk or on the street.