Why Video Creation is Essential to Your SEO Ranking

In 2018, users are going to increasingly be looking for video content to give them information. YouTube is the second largest search engine in the world, and more and more people are searching for videos now than ever. Video content is growing in popularity as a way to virtually teach lessons and share information to a wide audience, which is more often than not an international audience.

Video content made specifically for YouTube has the ability to increase SEO rankings for your organization because Google owns YouTube. Therefore, if you are creating content for YouTube, it means that content will get double the attention from Google. Google is already displaying videos as search results for general searches and image searches with 55 percent of search results containing a video of some sort.

YouTube viewers can also turn into website visitors or patrons. It’s easy to click on a YouTube video, listen to what a creator has to say, and click into their description box to find a link to their website or to products they were talking about. YouTube, like other social media platforms, serves as an advanced form of generating viewers for your other, targeted content.

Additionally, you can embed videos in your written content to boost SEO rankings and views and encourage users to stay on your page longer. The added work of creating and editing video content will pay off when your written content soars through the rankings in 2018 due to your improved SEO.

Looking for some help creating video content or in utilizing your current video content to promote sales of your product? Reach out to Cabedge today to get started!